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Tambaya&A tare da Joe Short: sabon sakin giya, COVID-19, haɓakawa

Allison Jarrell alama a matsayin giya, abinci da abin sha a Bellaire, gundumar Antrim, Elk Rapids a ranar 22 ga Disamba, 2020
Joe Short, wanda ya kafa Short's Brewing Company a Bellaire, ya jagoranci mu cikin kasuwar giya a arewacin Michigan. Mataki na gaba na ci gaban Short ya haɗa da sabbin samfura daga kamfanin 'yar uwarsa Superfluid Supply Co. da kuma iri irin su Starcut Cider da Beaches Hard Seltzer.
Jihar Michigan giya na yanzu yana da ƙarfi sosai! A cikin gidajen sayar da giya na jihohi, komai girman ko karami, akwai babban abota. Ina tsammanin tabbas za mu kai ga matakin jikewa. Abin da nake so in faɗi shi ne batun marufi microbrewery yana da mahimmanci fiye da yanayin sanduna. Kowane gari yana buƙatar mashaya giya ɗaya ko biyu ko mashaya giya uku.
Tun da ka fara yin giya, wadanne manyan sauye-sauye da ka gani a harkar giya?
Tun lokacin da na fara, wasu manyan canje-canjen da na lura a cikin masana'antu sune alƙawarin ingantaccen inganci, ilimin masu amfani, da haɓaka cikin sauri wanda ya haifar da haɓaka babban jari mai tsada. Mun kuma ga ƙaƙƙarfan ƙaura daga kwalba zuwa gwangwani, daga oza 16 da gwangwani 19.2 zuwa girman marufi 12, 15 da 24!
Lallai COVID ya yi matsin lamba kan marufin da aka samar kuma ya iyakance hanyoyin liyafar mu. Wannan kuma ya haifar da babbar asara ga lafiyar kwakwalwarmu da ruhinmu gabaɗaya, musamman abokan aikinmu masu nishadantarwa waɗanda ke aiki a Pub da Pull Barn (dakunan wanka a Elk Rapids). Sakamakon rufe mashaya da gidajen abinci ko iyakancewar iya samarwa, an rage daftarin samarwa. Wannan yana canza yawancin abubuwan da muke samarwa zuwa gwangwani da kwalabe. A gaskiya, yana da wuya a gare mu mu ci gaba. Akwai da yawa waɗanda dole ne mu kawar da ƴan samfuran musamman waɗanda muke fatan amfani da su a cikin jeri na samfuran a cikin ƴan shekarun da suka gabata, kawai don barin samfuran flagship kamar Local's Light, Soft Parade Huma Lupa Licious da Bellaire Brown su ci gaba da gudana. !
A koyaushe ina tuna cewa ƙungiyarmu a Short's ita ce mafi kyau. Kullum muna motsawa da daidaita hanyoyinmu da ayyukanmu. COVID ya ɗauke shi zuwa wani sabon matakin. Koyaushe ƙungiyarmu tana burge ni. Suna sa ni alfahari da gaba gaɗi cewa za mu iya shawo kan kowane ƙalubale. Muna ci gaba da mai da hankali kan kuzarinmu kan kasancewa masu kyakkyawan fata a koyaushe da yaƙi da yaƙi mai kyau. Babban riba ita ce ba mu sani ba ko muna bukatar yin canje-canje. Mun san cewa idan lokaci ya yi, za mu kasance a shirye don canzawa, gyara, fadada ko kwangilar kowane bangare na kasuwancinmu, kuma muyi aiki da sauri da inganci.
Ina sha'awar matakan da yawa don yin giya. Na farko shine kerawa mara iyaka da aka samar ta hanyar ci gaban dabara. Duniyar dandano tana da girma da girma! Ina kuma son ƙirƙirar gogewa ta samfuranmu waɗanda ke da sha'awar masu amfani. Yin hulɗa tare da masu amfani ta hanyar ilimi da ba da labari na iya haɓaka waɗannan abubuwan!
Ƙaunar inda kuke zama da abin da kuke yi yana da mahimmanci. Lokacin da kuke da waɗannan abubuwa biyu a cikin rayuwar ku, za ku kawo sha'awa da sha'awa ga duniyar da ke kewaye da ku, wanda ke ba da wuri mai ban sha'awa don aiki!
Mun yi imani da gaske da "gina al'umma, gina duniya", da kuma ta ƙoƙarinmu na ganin duniya ta zama wuri mafi kyau. Muna goyon bayan ƙungiyoyi masu zaman kansu kamar Paddle Antrim, Glacial Hills, TART Trails, Title Track, Community Foundation, da dai sauransu!
Mun yi imani da haɓaka kasuwancinmu ta hanyar aiki tuƙuru. Lokacin da kasuwancinmu ya haɓaka kuma ya girma, za mu iya yin aiki a waje da kasuwancinmu don ƙarfafa al'ummarmu.
Muna yin wani abu! Starcut cider yana aiki mai kyau. Mu ne manyan masu kera cider a Michigan, kuma Pulsar ya zama ɗaya daga cikin samfuran kasuwancinmu mafi kyawun siyarwa.
Hard Seltzer na bakin teku shine duk fushi tare da nau'in fayil iri-iri na hadaddiyar giyar. Ƙungiyarmu tana da kyau sosai wajen yin ƙananan kalori da ƙananan kayan abinci na kayan ƙanshi, kuma muna farin cikin gabatar da wannan cikakkiyar hanyar dandano ga mai tace alewa ta hanyar da babu wani.
Muna farin cikin dawo da wasu shahararrun samfuran gargajiya na Kamfanin Arcadia Brewing zuwa kasuwa ta hanyar Superfluid Supply Co.. kwakwa) da Loch Ness Scotch.
Har ila yau, muna aiki don yin wasu gyare-gyare na babban birnin, kamar haɓaka mashaya Bellaire, Pull Barn, wanda ke buɗe duk shekara a Elk Rapids, da sababbin gine-gine da kayan aiki don samar da kayan aiki, ciki har da sababbin kettles da sababbin layin marufi. .
Ka kasance mai kirki da rashin son kai. Saka a kan abin rufe fuska (rufe hanci!). Da fatan za a ce na gode. kare Duniya. zabe!
Kuna iya samun wannan labarin da sauran labarai a cikin Mujallar Arewacin Michigan "Traverse" da aka buga a cikin Janairu 2021; ko kuma ku yi subscribing domin isar muku da Traverse duk shekara.
MyNorth.com shine shafin farko na kan layi na Traverse, kuma "Mujallar Michigan ta Arewa" ita ce babban littafin MyNorth Media. Wannan kamfani ne da ke Traverse City, Michigan, wanda aka sadaukar don raba bayanai game da Traverse City zuwa hutun Bear Barci, gidajen cin abinci, da wuraren cin abinci, Ayyukan waje da ƙarin labarai da hotuna. Sand dunes, har zuwa Mackinac Island.


Lokacin aikawa: Afrilu-24-2021